You are writting your cover letter but don’t know how to sell yourself effectively? This article might help to set you apart from other candidates.
Here are a couple simple, quick ways to set yourself apart:
1. Prepare yourself for a full-on campaign.
And do what you can to make it easy and automatic. There are eighteen possible cover letter styles you might want to use depending on your level of experience (are you going after a lateral move or trying to move ahead), whether you’re staying in your industry or switching, and how competitive the job is. Even then, the cover letter is just the beginning.
A job hunt is a letter campaign including at least six different kinds of letters. There’s also the follow up, the thank you, and, with any luck, the acceptance letter.
And before the cover letter, you might need a networking letter to get the ball rolling. And the letter of resignation. If you do it yourself, you’ll need lots of examples. And don’t forget a system to follow up.
2. Include a post script.
You never see a PS in a cover letter. Most people don’t think of them and don’t know how to use them. It’s pity because research shows it’s the second most often read part of a letter. Including one will set your letter apart in an instant. Those people who use a PS, usually waste it by simply reiterating an invitation to call. Instead, use the real estate at the bottom of the page. Reiterate your most compelling statement about what you can do for the company and the biggest promise you can offer.






